Africa Committee to launch publicity drive
Posted on: Tue Jul 10, 2012
The Kotoko Africa Campaign Committee (KACC) will meet for the fourth time in Accra on Thursday to continue the review of its strategic document with the focus on the campaign’s budget and issues relating to publicity of the entire campaign.
The seven-member body with an advisor was formed in June with the mandate of ensuring the club’s successful defence of the Glo Premier League title and excellent participation in the Confederation of African Football (CAF) Champions League.
Chairman of the Committee, Jerry Asare, and his members have for the past three weeks been reviewing their strategic document. Thursday’s meeting, to be held at the Executive Chairman, Dr. K. K. Sarpong’s office, could be the last as the committee switches into the implementation mode.
At their last meeting, the committee discussed plans for the various fund raising activities and other strategies for supporters’ mobilisation and publicity.
They announced plans for the collation of supporters’ phone numbers to be used as a data base to facilitate the sending of text messages on the Africa campaign to supporters. Dubbed ‘Stand Up and Be Counted,’ supporters of the club would be asked to write their phone numbers on pieces of paper and drop them in a bin to be placed at the entry points of the Baba Yara Sports Stadium.
Jerry Asare explained in an interview that this would be an addition to the already existing means of passing information to the supporters regarding the Africa campaign. He dropped hints on the number of friendly matches that would be played as part of the preparations for the campaign. He the friendly matches would be to sharpen rough edges of the team.
The committee has already announced plans of a travel club which would enable fans who would wish to travel with the team during the campaign to do that. A registration fee of GH¢100 will be paid by any supporter who wants to be part of the travel club but those below 18 years will pay half of that amount. Members of the travel club will be entitled to free replica jerseys.
Although the KACC’s core mandate is to come out with concrete plans and strategies for a successful Africa campaign, the defence of the domestic league title is also crucial to their work. “Our work is the team’s participation in Africa next year but it also includes our defence of the Glo Premier League title. We have to defend the league title and perform well in Africa at the same time” said the Committee Chairman in a recent interview.
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