Africa Committee reviews ‘Agenda 2013’
Posted on: Thu Jun 21, 2012
The Africa Campaign Committee, after a review of their strategic working plan will soon make it public, detailing what they will do concerning the club’s participation in next year’s Confederation of African Football (CAF) Champions League.
The committee, tasked to handle matters relating to Kotoko’s Africa campaign, met in Accra on Tuesday to finally review their strategic plan, which has been christened – “Recapture Africa: Our Dream” (Agenda 2013).
The Chief Executive Officer (CEO) of African Origin Travels and Sports Tourism, Samson Deen submitted a document that focused primarily on fund raising, the strengths and weaknesses of the team, available opportunities as well as the role to be played by the media.
Among the list of Kotoko’s strengths identified by the document were the club’s quality brand, hardworking and visionary leadership, professional technical team and players, loyal support base, solid traditional background (linkage to the Manhyia Palace), excellent relationship with the Ghana Football Association (GFA) in addition to its fine relations with the corporate world.
Whereas the document listed Kotoko’s weaknesses as poor outings in recent CAF competitions, over reliance on funding from philanthropists, bank loans and the Manhyia Palace and the seeming inactivity of its official supporters’ body – the Circles; Kotoko’s highly marketable brand name was mentioned as a key opportunity.
After the two-hour discussion, two things emerged: the need for Kotoko to build a strong squad for Africa besides generating more income and other resources to sustain the campaign. While outlining the immense role to be performed by the media, the committee decided to hold a press briefing in Kumasi early next month.
A fund raising dinner dance will also be organized in Kumasi in July. The committee’s next meeting is slated for Friday, June 29 at 4 p. m. in Accra. Tuesday’s meeting was chaired by Samson Deen in the absence of the Chairman, Jerry Asare who was then outside the country. Other members present were Alhaji Abu Lamini, Dr. Kwaku Frimpong, Opoku Nti and Nana Kwame Dankwa. Member Secretary, Benjamin Nti and Advisor, Kwame Baah-Nuakoh were not present at the meeting but it is worthy of note that prior to the meeting they sent their inputs via e-mail.
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